With the online aspect so heavily integrated into today’s market, it is crucial for companies to do the right thing and put time and effort into its digital reputation. It doesn’t matter if you are a startup, small business, personal brand, or if you’re already an established business. Businesses need digital marketing.
But this is not enough for businesses today and there is much to do besides investing in social media marketing, ads and blogs articles. There should be data, research and strategy and also optimization for the better results.
That is where a Freelance Digital Marketing Analyst comes in.
I am Zafrin Shereef, A digital marketing specialist who believes in working to help businesses know and evaluate their digital marketing presence. I am an experienced digital marketing & digital marketing expert and I am dedicated to helping you get great results, using the digital analyst research, expertise, and skills I possess, in analysis, opportunity searching, website, and marketing optimization, etc.
What Is A Freelance Digital Marketing Analyst?
What Is a Digital Marketing Analyst? A digital marketing analyst is someone who audits digital marketing data, applying their expertise and research to guide businesses towards more effective digital marketing practices.
Some companies would simply speculate without data, but digital marketing analysts consider website stats, social media insights, audience interactions, conversions, and everything else to fill in the gaps. As a Freelance Digital Marketing Analyst, I make decisions to enhance your digital existence through the analysis of data.
This system is helpful for companies to understand their target market’s preferences and unpreferences, rating of a website, improvements based on the data and some other factors.
Freelance Digital Marketing Analyst in Bangalore – How I make your business to know what you can improve: What do you wish to achieve when investing in digital marketing?
Where are website visits headed?
Which keywords get traffic?
Which web pages perform best?
What’s the audience’s favourite content?
Which social media gives the best results?
What do digital marketing campaigns do best?
Where are potential customers lost?
What can be done to improve the digital marketing?
Why Businesses Need Digital Marketing Analysis
There are different aspects and domains of digital marketing campaigns. These include, but are not limited to: SEO, social media marketing, content marketing, email marketing, advertisements and websites.
If this isn’t analysed properly, then an organisation is just guessing about what works and doesn’t work.
Digital marketing analysis is essential for businesses to be able to design effective digital marketing strategies. Instead of thinking “What should we do today?”, businesses can ask the right questions: “What should we do based on the data?”.
For example, if a business’ website is already receiving a high amount of traffic from Google, this does not necessarily mean that that is enough. Businesses should evaluate whether they are converting visitors from Google to their website. If they are not, the business may consider updating the landing pages, calls-to-action, content, website performance, etc.
Here is how digital marketing analysis can help businesses to boost their web presence.
Freelance Digital Marketing Analyst In Bangalore
My job as a digital marketing analysis service provider for companies is based on what they do. Based on the fact that every business is unique, I handle each project differently. Some businesses may seek for enquiries and calls, some others may want to sell products online, while some might want to create a personal brand.
These are some of the things I do as a Freelance Digital Marketing Analyst:
1. Understand The Business
The initial step in my digital marketing audit is to gather an understanding of the business that I am working with. For this, I would ask questions relating to the nature of the business, the products or services that it offers, its target audience, competitors and its overall marketing goals.
You have to know the business to devise a good marketing strategy because it can’t be a general marketing strategy.
2. Website And SEO Analysis
Your website is the foundation of your digital marketing strategy. For this reason, I carry out a comprehensive analysis of website SEO and performance.
A few of what I would look at in a website analysis are as follows:
Keyword targeting
On-page SEO
Meta tags
Heading tags
Content
Internal linking
Website usability
Mobile-friendliness
Page experience
Technical SEO
Search appearance
The purpose of a website and SEO analysis is to discover opportunities that will allow your business to improve its exposure and increase organic traffic.
3. Keyword Research
Keyword research gives insight into what people look for online.
A common example would be for businesses to try and rank for keywords that are relevant to them and their physical location. We accept that this can be different for each business but is a crucial part to how a business’s SEO campaign is planned. This allows a business to have content, web pages and landing pages targeting the keywords people are searching.
If your keyword strategy is effective, it will not just be keyword stuffing. Instead, it will have a grasp of why someone is searching and generate great content that fulfills the searchers’ expectations.
4. Competitor Analysis
Knowing who your rivals are is also a fundamental aspect of this business management exercise.
I am a Freelance Digital Marketing Analyst In Bangalore, who can assist the businesses in identifying their competitors, to follow the complete analysis of those, and make some upgrades to a business.
A competitor analysis may include examining the competitors:
Website
SEO
Content
Keywords
Social media
Branding
Offers
User experience
Online presence
The goal is not to imitate our competitors but rather to identify where we can improve so our business can have a competitive advantage.
Social Media Marketing Analysis
Social media is a tremendously powerful marketing tool in the modern digital age. Particularly for companies and personal brands that seek to connect with their target market on social media.
That being said, a social media campaign alone would not bring results. A business must understand what their customers like and be involved with them in order to develop relationships. This is where the importance of a social media marketing analysis comes into play.
Sure, their social media ideas might be great, but they would definitely not work unless they are executed well.
There are a few elements that I focus on regarding social media marketing analysis:
Engagement rate
Reach
Impressions
Performance
Audience response
Growth rate
Performance posts
Content types
Post frequency
For example, the business might realize their educational carousel posts perform far better than their promotional posts. Accordingly, they will leverage this knowledge to achieve great success for their social media marketing.
I am a Freelance Digital Marketing Analyst in Bangalore who constantly considered the audience and insights at all times so that you are able to get the very best results with a business’s social marketing.
Content Marketing Strategy
Content gives backbones to your digital marketing campaign. For a business, you need to create, and marketing content through blogs, social media posts, videos, infographics, case studies, guides, and others.
Determining what your target audience wants to learn when thinking about developing a content marketing plan.